Atlantis University - Online Campus

La ciencia del entendimiento de cómo los consumidores actúan, reaccionan, piensan y sienten ha evolucionado dramáticamente en la última década. Hoy en día, el comportamiento del consumidor se ha convertido en una ciencia humana más que en sólo una rama de mercadeo. Este curso estudia el ámbito de marketing internacional, la estructura de mercados multinacionales, investigación de mercados extranjeros, publicidad y promociones a nivel internacional, canales de distribución, política de producto y política de precios en diversos países.

This course will provide graduate students with a framework to understand the structure and dynamics of International Marketing in relations to Business Growth, Performance, and Results.

This graduate course will extend students experience in:

·         Identifying and evaluating opportunities worldwide,

·         Developing and adapting market strategies in relation to specific national market needs or constraints,

·         Executing/coordinating International Marketing programs.

 In addition, this hands-on class intends to develop a deep understanding and practical skills to apply Marketing concepts, analyses, and tools to formulate, develop, and implement an International Marketing plans and initiatives in a globalized business environment heavily influenced by digital, interactive, viral, Web 2.0, Web 3.0, Social Media, and High Tech-Knowledge-Innovation environments.

This course studies the scope of International Marketing, the structure of multinational markets, foreign market research, international advertising and promotion, international distribution channels, international product policy and international pricing policy. 

In addition, the fundamentals of International Marketing Strategies and Consumer Behavior will be addressed paying particular attention to the science of understanding how consumers act, react, think and feel have evolved dramatically in the last decade. Nowadays, consumer behavior has become more a human science than just a branch of marketing.

El curso desarrolla el entendimiento y aplicación de técnicas analíticas y matemático-financieras, para determinar la utilidad o pérdida en que puede incurrir una empresa cuando realizar una inversión. Para lo anterior, el curso proporciona estrategias para administrar y proyectar el desempeño financiero efectivo y eficiente en los negocios, de forma que se logre generar un mayor valor corporativo.

Cada participante deberá desarrollar desde la primera semana, su Portafolio del curso que construirá semanalmente conforme con el plan de actividades semanales que están programadas y que se describen en este programa. Presentación personal. Antes de iniciar las actividades del curso, por favor realice su presentación personal ante los participantes del curso, que incluya su experiencia profesional, sus objetivos académicos y profesionales, y sus expectativas del este curso. Este es el primer paso para comenzar a construir su Portafolio del curso.

This course familiarizes students with accounting and financial concepts and the application of financial techniques and analytical methods in the planning, controlling and coordinating functions of managers. Having appropriate, timely, and accurate financial information is the cornerstone of a great performance management system. This course will introduce students to the word of corporate finance and number driven financial metrics, enabling them not just to build financial reports, but to be capable of conducting a thorough analysis about the financial condition of the firm, explaining how and why results were attained using an analytical and numerical lens of financial reporting. As well, this course will illustrate how a Balanced Scored Card is designed and maintained, through analytics about how businesses and organization create, deliver, and appropriate value.