Atlantis University - Online Campus

This course will introduce students to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place. At the conclusion of this class, students should have an understanding at the process and an understanding of how to promote.

Students will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. Students will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.

At the conclusion of this class, students should be able to apply marketing concepts to create and sustain customer value. 

This course will introduce students to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place. At the conclusion of this class, students should have an understanding at the process and an understanding of how to promote.

Students will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. Students will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.

At the conclusion of this class, students should be able to apply marketing concepts to create and sustain customer value. 

This course will introduce students to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place. At the conclusion of this class, students should have an understanding at the process and an understanding of how to promote.

Students will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. Students will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.

At the conclusion of this class, students should be able to apply marketing concepts to create and sustain customer value. 

Marketing II expands upon how marketing impacts the American economic system as well as the international economy. Students will explore marketing issues such as the identification of market opportunities and competitive strategies; the development of marketing policies and programs to build brand preference and customer loyalty; and solving market-oriented problems. Marketing II students will also study special markets, marketing research, packaging and labeling, marketing of services, product promotion, and marketing management.