This course explores the unique opportunity and concerns that confront multinational managers as they navigate their companies through the complex and fast-paced global economy, political, legal, and cultural environments. The course presents theories of multinational management in the context of current and emerging realities in the global marketplace.
Business is becoming increasingly global. The barriers to trade continue to fall, and the level of trade among countries continues to rise. The result is that a firm’s competitors may no longer be in the next state or province but in a country that it hardly knew existed a few years ago.
This course lays the foundation for the study of multinational management.
Business is becoming increasingly global. The barriers to trade continue to fall, and the level of trade among countries continues to rise. The result is that a firm’s competitors may no longer be in the next state or province but in a country that it hardly knew existed a few years ago.
This course lays the foundation for the study of multinational management.
- Teacher: Yudi Ross
This course will introduce you to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place.
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.
- Teacher: Alfredo Fuchs
This course provides you with the concepts of global organization practices, administrative implications of such practices on international commerce and the effect on products and services. In addition, this course emphasizes the advantages and disadvantages of several global economic theories, government policies, business strategies and organizational structures.
- Teacher: Yudi Ross