Business Marketing

This course builds on a base of marketing theory to journey in real time through the 2018 world of digital marketing opportunities.  If you want to be successful in today's world, you need to understand how to use various digital marketing principles and resources to your advantage.

You will learn what digital marketing is, and how to develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.  You will gain experience in building an integrated online marketing plan. You will learn how to promote your business effectively online using different current major social media platforms: Twitter, Facebook, YouTube, LinkedIn and Instagram. 

The learning objectives for MRKT-472 E-Marketing include giving students a thorough review of digital marketing theory and practice, taking advantage of current digital marketing platforms and resources.  Students will experience a wide variety of learning approaches, including: textbook and supplemental readings, in-class and on-line discussions, assignments, case studies and presentations, websites, videos, and podcasts. Examples of excellence in e-marketing will be taken from real life organizations and businesses. 

Marketing II expands upon how marketing impacts the American economic system as well as the international economy. Students will explore marketing issues such as the identification of market opportunities and competitive strategies; the development of marketing policies and programs to build brand preference and customer loyalty; and solving market-oriented problems. Marketing II students will also study special markets, marketing research, packaging and labeling, marketing of services, product promotion, and marketing management.