This course explores the emergence and power of digital marketing for businesses, and the use of data analytics to successfully guide the journey. Data analytics can help cut costs, speed up delivery, generate forecasts, and improve outcomes for your business over time. We will explore brands that are using data-driven, strategic approaches to connect with and support their customers.
Emphasis will be placed on marketing strategies emerging from new technologies and new concepts. This course aims to arm students with a comprehensive understanding of the value of data analytics in digital marketing from both a strategic and tactical perspective.
We explore the dynamic and interactive field of digital marketing, which has evolved as an integral part of marketing strategies for acquiring and retaining customers. An introduction to the theory and practice of Internet marketing includes Internet business models, database marketing, search marketing, mobile marketing, and social media marketing. We will consider the benefits of data analytics with digital marketing tools like Google Ads, pay-per-click ads, affiliate marketing, blogging, storytelling, and popular tools for managing digital marketing.- Teacher: Arthur Lyons
This course will introduce you to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place.
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.
- Teacher: Arthur Lyons
This course will introduce you to the principles of marketing with a focus on the development of winning marketing strategies for any organization, large or small.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
- Teacher: Henry Canfield