E-Commerce continues to grow and evolve both in
the scope of its market reach, and the technology used to implement solutions.
The evolution from a desktop centric world into a “one-screen” world where
mobile technologies have evolved into portable, location-aware,
always-connected, always-with-you devices fully enabled with transaction
capabilities, are changing the landscape of e-commerce. The very meaning of
what it means to carry out commerce and all associated activities such as
marketing are changing in fundamental ways. This course
will explore this landscape and look at the opportunities available in this
brave new world.
- Teacher: Arthur Lyons