Exploration of advertising management.
Discussion of marketing, creative elements, media, effectiveness, integration
within the marketing plan, quantitative approaches, agency organization and
management. This course is designed to give the student a comprehensive view of
the fundamentals of advertising. It considers advertising from a client agency
point of view. Material covered includes areas such as agencies, budget and
media introduction and advertising’s role with regard to laws, society and economics.
- Teacher: Juan Carlos Robaina