This course provides you with the concepts of global organization practices, administrative implications of such practices on international commerce and the effect on products and services. In addition, this course emphasizes the advantages and disadvantages of several global economic theories, government policies, business strategies and organizational structures.
- Teacher: Yudi Ross
In this course, students will understand the principles of international marketing including developing an understanding of the global marketing environment, analyzing global opportunities, developing global participation strategies, designing global marketing programs and managing the global marketing effort.
The use of lecture, case studies, a research paper and presenting of international marketing plans will be among the methods utilized for students to learn materials.
- Teacher: Henry Canfield