This course will introduce
students to the principles of marketing with a focus on the development of
winning marketing strategies for any organization, large or small. Students will learn how and why a good marketing
strategy should be drawn from market research and focus on providing value for
the target market with the marketing mix: product, place (distribution),
promotion and price.
At
the conclusion of this class, students should be able to apply marketing
concepts to create and sustain customer value.
Students will work in a collaborative environment to develop good
marketing strategies and marketing plans to achieve maximum profit and organizational
growth
- Term: Winter 2019
- Section: W.B
- Period: Monday, Wednesday, Thursday (10:00 AM - 2:00 PM)
- Room: AU UP 812
- Teacher: Arthur Lyons
The purpose of this course is to introduce you to the
major theories and topics of organizational behavior (OB for short).
Organizational behavior is the scientific study of behavior that occurs in work
settings and is concerned with how people behave in organizational settings.
The content of the course will cover topics that span the individual, group and
organizational levels. Topics covered include personality, motivation, job
satisfaction, group dynamics, conflict, communication, leadership, and
organizational change.
- Term: Winter 2019
- Section: W.B
- Period: Monday, Wednesday, Thursday (6:00 PM - 10:00 PM)
- Room: AU UP 1104
- Teacher: Yudi Ross