This course will introduce you to the principles of marketing with a
focus on the development of winning marketing strategies for any
organization, large or small.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.