Este curso proporciona a los estudiantes una comprensión del comportamiento de compra del consumidor. El estudio del comportamiento del consumidor requiere una investigación más profunda de cómo el tener (o no tener) cierto producto afecta nuestras vidas. Este curso analiza cómo las posesiones influyen en cómo nos sentimos acerca de nosotros mismos y los demás, especialmente en el canon de las redes sociales y la era digital. En esta clase, analizaremos las principales tendencias y cambios de marketing que impactan en el estudio del comportamiento del consumidor. Dado que todos somos consumidores, muchos de los temas tienen relevancia tanto profesional como personal, lo que facilita su aplicación fuera del aula.
The Capstone Field Project provides students with the opportunity to complete their academic curriculum through the real-life business application of best practices learned through courses taken in the program.
The main objective of the Capstone Field Project is to strengthen the students’ capacities to explore, conceptualize, analyze, explicate, interpret, and provide suggested solutions to companies and Organizations facing critical business challenges. In addition, the Capstone Field Project requires from students to write a detailed set of recommendations addressing the business challenges cited above where students demonstrate their knowledge and competencies gained through their course of study in specific areas such as: finance, accounting, marketing, strategic management, and operations.
The organizations benefited from the Capstone Field Project are selected by the students with a final approval of the Graduate Academic Director.
The main objective of the Capstone Field Project is to strengthen the students’ capacities to explore, conceptualize, analyze, explicate, interpret, and provide suggested solutions to companies and Organizations facing critical business challenges. In addition, the Capstone Field Project requires from students to write a detailed set of recommendations addressing the business challenges cited above where students demonstrate their knowledge and competencies gained through their course of study in specific areas such as: finance, accounting, marketing, strategic management, and operations.
The organizations benefited from the Capstone Field Project are selected by the students with a final approval of the Graduate Academic Director.