This course focuses on E-Commerce management in the global business environment. Students will engage in a comprehensive review and analysis of online marketing and selling: understanding e-commerce business models, applying marketing fundamentals to a rapidly growing e-commerce world. Students will learn about the role of SEO, content marketing, digital advertising, and social marketing in online sales. Throughout the course students will apply learning skills to real-world personal and professional opportunities. Various professional career roles in e-commerce will be explored.