The International Trade import / Export, is a this theoretical - practical course where the participant is expected to know the application of the concepts, principles and strategies of Marketing with an international scope. At the same time, the acquired theoretical knowledge will be applied to cases of real companies, and remaining in contact with the current economic and international business. The course is made up of four units through which the fundamental aspects will be analyzed in the international business environment, formulate international marketing strategies and design action plans for the import or export of products or services. Strategic options for international alliances or mergers are also studied.
This course will emphasize each and all activities necessary to plan and implement actions for import and export of goods and services between different- Teacher: Cengage Unlimited