This course explores the transformative role of Artificial Intelligence (AI) in the hospitality industry, focusing on how emerging tools and technologies are reshaping guest experiences, marketing, operations, and decision-making. Students will gain hands-on experience with generative AI platforms such as ChatGPT, MidJourney, Gamma, and video creation tools, applying them to real-world hospitality scenarios. Through case studies, workshops, simulations, and project-based learning, participants will develop the analytical, technical, and creative skills necessary to design AI-driven solutions that enhance customer satisfaction, optimize operations, and foster innovation. Ethical implications and sustainability applications of AI are also integrated to prepare students for responsible leadership in a technology-driven hospitality sector.
- Teacher: Andres Felipe Quintero Parra
As entrepreneurs, small businesses and companies seek ways of communicating more effectively and efficiently with their targeted audiences, marketing communicators are continually challenged. In this class we will journey through the principles of advertising and public relations with a focus on the importance of integrated marketing communications (IMC), whereby all marketing communications elements are aligned and “speak with one voice” in delivering consistent messages and influencing action.
Marketing communications, or “marcom” for short, represents the collection of all elements in a company’s marketing mix that facilitate exchange by establishing shared meaning with its customers. The marcom elements include promotion, advertising, sales promotions, public relations, direct marketing, personal selling, and social media/digital marketing. We will examine each of these.
We will cover principles and current examples of IMC communication methods that break through the clutter and reach audiences with interesting and persuasive messages that enhance brand equity and drive sales. We will explore how marcom investments yield a good return on investment.
- Teacher: Arthur Lyons
- Teacher: Arthur Lyons
The effective management of human capital, one of any organization's key investments, is critical to success. Clear accountability for human capital management, strong systems to support its development and growth, and an HR structure that is aligned to deliver results, differentiates world-class HR functions. This course focuses on connecting business strategy with human capital strategy, and the resulting impact on the human capital department. Topics include HR to business alignment, employment branding, managing the performance and growth of human capital, effective change management, the evolving role of the HR function and the HR professional, and successfully marketing ideas to management.
This course introduces the strategic perspective to be taken in harnessing the human Resources of an organization. More particularly, the course focuses on the strategic roles which the Human Resources function and professionals play in creating value and delivering results to their respective organizations.
- Teacher: Agustin Acosta
The concepts familiarize students with market structure, dynamics, and behaviors, including how producers and consumers interact with each other and shape market behaviors. Key topics include consumer theory, intertemporal decisions, market structure, low-risk decisions, externalities and market failures, economic forces, and business cycles.
Upon completion of this course, students will possess the knowledge and skills necessary to make proper judgments regarding the likely consequences of various economic events.
This course explores important supply chain metrics, primary tradeoffs in making supply chain decisions, and basic tools for effective and efficient supply chain management, production planning and inventory control, order fulfillment and supply chain coordination. We will also investigate topics such as global supply chain design, logistics, and outsourcing, several other recent supply chain innovations.
- Teacher: Mariselly Rivero
Students will explore the complexities of the hospitality business environment and the unique nature of the hotel sector in national and global contexts.
Topics include managing the physical plant of a hotel or restaurant, addressing energy, water, and waste demands, and ensuring environmentally conscious facilities management.
By the end of the course, students will be equipped to manage operational challenges effectively and sustainably.
- Teacher: Alfredo Fuchs
This course presents and discusses what it takes to make a successful project; procuring the right amount of resources; how to cope with and control project changes and bring projects under budget and on schedule.
We will bring a comprehensive coverage of the most important aspects of Project Management.
- Teacher: Slavica Mitreva (FACULTY)
This course is geared towards teaching you how to apply systems thinking skills to social responsibility and environmental issues and develop a plan for the implementation of the triple bottom line in an organization. You can experience an entire cycle in action research in a complex organization.
You are also taught how to frame policy agendas for creating inter organizational collaboration among businesses, government and advocacy organizations.- Teacher: Lisa Henry
A first course in statistical methods including such topics as collecting, grouping, and presenting data; measures of central tendency, position, and variation; theoretical distributions; probability; tests of hypotheses; estimation of parameters; and two variable linear regression and correlation. Use of statistical computer software and/or a scientific calculator (capable of performing 2-variable statistics) may be required.
- Teacher: Dimitry Pierre-Louis