Businesses compete for ideas, customers, employees and capital. Entrepreneurs and managers make choices about how to create and capture value through innovation, differentiation of products and services, and how they utilize resources and organize activities. Explores frameworks for understanding how these choices are shaped by markets, technologies, government and society. Develops entrepreneurial thinking, management skills and professional capabilities needed in business. Introduction to Business is about understanding what a business is and what principles have and are governing them.
- Teacher: Marieflore Lindorlatortue