This course explores the strategies and tools used to market sports organizations, athletes, and events in today’s digital landscape. Students will analyze how data analytics, branding, social media, and emerging technologies are reshaping fan engagement and sports business models.
Through simulations and interactive projects, learners will develop marketing campaigns integrating AI, influencer branding, content creation, and digital storytelling. Emphasis is placed on ethical marketing, audience analytics, and the monetization of sports through virtual platforms and global media.
- Teacher: Daniel Carles