This course explores the transformative role of Artificial Intelligence (AI) in the hospitality industry, focusing on how emerging tools and technologies are reshaping guest experiences, marketing, operations, and decision-making. Students will gain hands-on experience with generative AI platforms such as ChatGPT, MidJourney, Gamma, and video creation tools, applying them to real-world hospitality scenarios. Through case studies, workshops, simulations, and project-based learning, participants will develop the analytical, technical, and creative skills necessary to design AI-driven solutions that enhance customer satisfaction, optimize operations, and foster innovation. Ethical implications and sustainability applications of AI are also integrated to prepare students for responsible leadership in a technology-driven hospitality sector.


Accessibility

Background Colour Background Colour

Font Face Font Face

Font Kerning Font Kerning

Font Size Font Size

1

Image Visibility Image Visibility

Letter Spacing Letter Spacing

0

Line Height Line Height

1.2

Link Highlight Link Highlight

Text Colour Text Colour