This course is designed as an introduction to the world of digital and online advertising. In it, we’ll cover all the different types of digital ad units, advertising partners, processes, buying, and more.
It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
This course is also designed to evaluate the delivery of marketing communications campaigns using both physical and digital tools.
- Teacher: Arthur Lyons