This course will provide you with a framework to understand the structure and dynamics of International Marketing in relations to Business Growth, Performance, and Results.
This graduate course will extend your experience in:
- Identifying and evaluating opportunities worldwide.
- Developing and adapting market strategies in relation to specific national market needs or constraints.
In addition, this hands-on class intends to develop a deep understanding and practical skills to apply Marketing concepts, analyses, and tools to formulate, develop, and implement an International Marketing plans and initiatives in a globalized business environment heavily influenced by digital, interactive, viral, Web 2.0, Web 3.0, Social Media, and High Tech-Knowledge-Innovation environments.
- Teacher: Arthur Lyons
OnlineSection: 54200a33-5329-485d-9f84-a2f39882c216