Course information

This course will introduce students to the principles of marketing with a focus on the development of winning marketing strategies for any organization, large or small.  Students will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.

 

At the conclusion of this class, students should be able to apply marketing concepts to create and sustain customer value.  Students will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.