In the business world, or particularly in the conduct of a business, the application of a strategy, the omission of relevant information or disinformation, can be beneficial economically and even more so in the international context. Indeed, you could say that a business has been good not only because both parties have benefited but because one has benefited more (from the point of view of the latter).

Therefore, organizations, whether multinational, transnational or global, assume that, in their principles, they consider the different types of characterizations that widely affect business, thus obtaining a greater range of information, in order to have a better finished idea about how companies are doing.


This subject has as a general objective to develop skills in future professionals to operate in the environment of International Business, capable of successfully facing the process of globalization, which is expansive, explosive and indefensible, based on an integrative, broad and creative vision of the different variables (Economic, Political, Social, Ecological, Cultural, among others) that today are paradigms in the society where it will develop in the business world.


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