The Social Media Marketing course is part of the Specific Disciplinary training field of the Technology in Commercial and Business Management program. It is part of the training route called "Commercial and Business Network" for which the Problemic Nucleus "Entrepreneurship and Socially Responsible Negotiation Processes" has been formulated, within which it contributes in the search for an answer to two integrating problem nuclei that are "How to generate commercial and business management processes that allow the development of productive businesses , competitive and sustainable" and "The Generation and Management of Fair Creative Negotiation and Marketing Processes develop Business Competitiveness".