This course will provide a foundation in branding and marketing for the hospitality and tourism   industry.  Through readings, discussions, and applications of learning, this course will give you the opportunity to create successful marketing and brand strategies by assessing key variables and making informed decisions. 

This course will cover key branding and marketing principles, practices, and strategies as applied in the tourism and hospitality industry. 

This course will also provide knowledge and application of steps to develop powerful tourism and hospitality brands and make decisions to manage or solve marketing problems.


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