Fundamentals of Business provide an overview and understanding of the current issues and challenges facing today’s businesses, both small and large. The design of this course and its primary objective is to enable participants to improve their understanding of the basic mechanics of business operations; manufacturing, marketing and maintaining financial focus in a rapidly changing and competitive market. Students will engage in the assessment of individual organizational leadership skills and be able to more readily decide their choice of the career challenges and awards that management offers. Upon completion of this course students will recognize the fundamentals of current management practices, the changing roles of managers and the managed, future trends in worldwide management structures and activities in manufacturing and service organizations.
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.