This course will introduce you to the principles of marketing with a
focus on the development of winning marketing strategies for any
organization, large or small.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
This course offers an exploration of methods for optimizing scarce
resources, management of the production function in business firms with
special attention given to production, transportation, inventory,
quality and cost control.
It provides a broad understanding and knowledge of several operations management concepts such as operations strategy, process design, forecasting, inventory management, scheduling, and quality management and how they applied to actual business situations.
It provides a broad understanding and knowledge of several operations management concepts such as operations strategy, process design, forecasting, inventory management, scheduling, and quality management and how they applied to actual business situations.