Fundamentals of Business provide an overview and understanding of the current issues and challenges facing today’s businesses, both small and large. The design of this course and its primary objective is to enable participants to improve their understanding of the basic mechanics of business operations; manufacturing, marketing and maintaining financial focus in a rapidly changing and competitive market. Students will engage in the assessment of individual organizational leadership skills and be able to more readily decide their choice of the career challenges and awards that management offers. Upon completion of this course students will recognize the fundamentals of current management practices, the changing roles of managers and the managed, future trends in worldwide management structures and activities in manufacturing and service organizations.
This course offers a deep study of international businesses and the interactions of multinational firms in the global arena. It also provides an introduction to how global firms operate with international environments from a cultural perspective. Topics include:
- Cultural Anthropology and Business.
- Cultural differences in business.
- Communicating across cultures.
- Partnering across cultures.
- Cultural transformation.
- Global leadership.
- Expatriates.
The Social Media Marketing course is part of the Specific Disciplinary training field of the Technology in Commercial and Business Management program. It is part of the training route called "Commercial and Business Network" for which the Problemic Nucleus "Entrepreneurship and Socially Responsible Negotiation Processes" has been formulated, within which it contributes in the search for an answer to two integrating problem nuclei that are "How to generate commercial and business management processes that allow the development of productive businesses , competitive and sustainable" and "The Generation and Management of Fair Creative Negotiation and Marketing Processes develop Business Competitiveness".
This course applies theories of microeconomics and macroeconomics to real-world scenarios. The main objective of the course is to teach students how to use analytical tools that help to gain a deep understanding of the business environment; give meaning to the strategic interactions of companies; and facilitate effective economic decision-making.
The concepts familiarize students with market structure, dynamics, and behaviors, including how producers and consumers interact with each other and shape market behaviors. Key topics include consumer theory, intertemporal decisions, market structure, low-risk decisions, externalities and market failures, economic forces, and business cycles.
Upon completion of this course, students will possess the knowledge and skills necessary to make proper judgments regarding the likely consequences of various economic events.
The Capstone Field Project provides students with the opportunity to complete their academic curriculum through the real-life business application of best practices learned through courses taken in the program. The main objective of the Capstone Field Project is to strengthen the students’ capacities to explore, conceptualize, analyze, explicate, interpret, and provide suggested solutions to companies and Organizations facing critical business challenges.
In addition, the Capstone Field Project requires from students to write a detailed set of recommendations addressing the business challenges cited above where students demonstrate their knowledge and competencies gained through their course of study in specific areas such as: finance, accounting, marketing, strategic management, and operations.
The organizations benefited from the Capstone Field Project are selected by the students with a final approval of the Graduate Academic Director.