This course will provide graduate students with a framework to understand the structure and dynamics of International Marketing in relations to Business Growth, Performance, and Results.
This graduate course will extend students experience in:
- Identifying and evaluating opportunities worldwide,
- Developing and adapting market strategies in relation to specific national market needs or constraints
In addition, this hands-on class intends to develop a deep understanding and practical skills to apply Marketing concepts, analyses, and tools to formulate, develop, and implement an International Marketing plans and initiatives in a globalized business environment heavily influenced by digital, interactive, viral, Web 2.0, Web 3.0, Social Media, and High Tech-Knowledge-Innovation environments.
This course differs from other graduate business courses as it focuses on International Marketing issues in real business organizations. While we cannot avoid discussion and analyses of some issues covered in other courses, we will emphasize this course with an eye on strategy, entrepreneurship, management of knowledge, technology, and innovation.
This course uses case studies from all over the world and includes several best practice readings in high tech, entrepreneurship, management of knowledge, technology, and innovation related to International Marketing. This course studies the scope of International Marketing, the structure of multinational markets, foreign market research, international advertising and promotion, international distribution channels, international product policy and international pricing policy. In addition, the fundamentals of International Marketing Strategies and Consumer Behavior will be addressed paying particular attention to the science of understanding how consumers act, react, think and feel have evolved dramatically in the last decade. Nowadays, consumer behavior has become more a human science than just a branch of marketing.
- Teacher: Everton Thompson
This
course aims to provide a survey of quantitative techniques commonly used to
provide insight into business and management decisions. Particularly important,
is the understanding of the assumptions and limitations of quantitative techniques
and how these techniques can be used to facilitate practical decision-making.
Consequently, emphasis would be placed on formulation, model building, and
interpretation of results rather than theory.
The course is decision and action oriented, not technique and numbers driven hence the role of the computer and application software, and the use of case studies will be emphasized. Topics covered within the sessions include the following: Describing Data: Graphs and Tables, Summary Measures, Probability concepts and Applications, Decision Analysis, Time Series Analysis and Forecasting, Simulation Models and Game Theory applied to business
The course is decision and action oriented, not technique and numbers driven hence the role of the computer and application software, and the use of case studies will be emphasized. Topics covered within the sessions include the following: Describing Data: Graphs and Tables, Summary Measures, Probability concepts and Applications, Decision Analysis, Time Series Analysis and Forecasting, Simulation Models and Game Theory applied to business
- Teacher: Alex Lima
Project Management is a growing field used increasingly by businesses of all sizes. As entrepreneurs and company executives deal with the daily responsibilities of managing an organization, it is important to use dedicated project managers to oversee projects from conception to completion. Understanding effective project management techniques help organizations carry out large-scale projects on time, on budget, and with minimal disruption to the rest of the business.
This course teaches students the essence of what project managers must do to deliver remarkable results. One of the main aims of the course is to provide students with main concepts, tools and techniques for completing good projects, master effective leadership practices.
This course teaches students the essence of what project managers must do to deliver remarkable results. One of the main aims of the course is to provide students with main concepts, tools and techniques for completing good projects, master effective leadership practices.
- Teacher: Ivan Suarez
This course will instruct and apply various key concepts of Supply Chain (SC) and the related decision making tools to solve practical supply/demand problems in the context of global supply chains.
This course explores important supply chain metrics, primary tradeoffs in making supply chain decisions, and basic tools for effective and efficient supply chain management, production planning and inventory control, order fulfillment and supply chain coordination. We will also investigate topics such as global supply chain design, logistics, and outsourcing, several other recent supply chain innovations.
This course explores important supply chain metrics, primary tradeoffs in making supply chain decisions, and basic tools for effective and efficient supply chain management, production planning and inventory control, order fulfillment and supply chain coordination. We will also investigate topics such as global supply chain design, logistics, and outsourcing, several other recent supply chain innovations.
- Teacher: Mariselly Rivero
The objective of this course is to provide students with an understanding of the principles and applications of international trade, so that students are prepared to face the future complexities of the global economy. Exploration of the basic rules and institutions of international trade, focusing on the World Trade Organization. Discussion of influential trade theories, the effect of trade on income distribution, the implications of tariff imposition, and the economic mechanisms and policy issues that often arise in world trade. Political economy and controversies in the theory of trade are also discussed.
- Teacher: Alfredo Fuchs
The course will focus in providing the essential tools in understanding the role of accounting information system and to implement the review systems of internal controls. The course will provide basic elements of the revenue cycle by enabling students to become more proficient in understanding organization economic events and analyzing financial data. The process of accounting information systems will consist of the application of analytical tools and techniques to financial statements and data in order to derive from them measurements and relationships that are significant and useful for decision making. Students will explore the importance that exist between information technology and internal auditing.
- Teacher: Edel Lemus
This course provides the student with a survey of the concepts, tools and applications in the field of operations management. This concentration provides technically and operationally- oriented professionals with the skills necessary to effectively and efficiently manage large-scale projects and continuously improve related organizational processes and procedures. Complementing classes on project and operations management, the courses in the program are designed to provide the student with superior skills in online communications, financial management and business law that are needed to compete in the rapidly developing, highly competitive field of global business management.
- Teacher: Marcio Cots
This course offers an exploration of methods for optimizing scarce resources, management of the production function in business firms with special attention given to production, transportation, inventory, quality and cost control.
It provides a broad understanding and knowledge of several operations management concepts such as operations strategy, process design, forecasting, inventory management, scheduling, and quality management and how they applied to actual business situations.
It provides a broad understanding and knowledge of several operations management concepts such as operations strategy, process design, forecasting, inventory management, scheduling, and quality management and how they applied to actual business situations.
- Teacher: Mariselly Rivero
Information systems have become the enabling technology for business. Businesses and organizations that are not exposed, aware, or do not use the latest applications, solutions, and IT infrastructure are compromising their current and future competitive position. This course balances theory with applications through case studies and projects that emphasize the effectiveness of organizational information systems in achieving the objectives for which the systems are designed.
Factors such as the organizational structure and information requirements are studied within the context of ethical, economic, and socio-technical factors that affect the design of systems and the processes of converting data to information, information to knowledge, and knowledge to intelligence.- Teacher: Leo Florin
This course familiarizes students with accounting and financial concepts and the application of financial techniques and analytical methods in the planning, controlling and coordinating functions of managers.
Having appropriate, timely, and accurate financial information is the cornerstone of a great performance management system. This course will introduce students to the world of corporate finance and number driven financial metrics, enabling them to not only build financial reports, but also be capable of conducting a thorough analysis about the financial condition of the firm by explaining how and why results were obtained using an analytical and numerical lens of financial reporting.
In addition, this course illustrates how a Balanced Scorecard is designed and maintained through analytics about how businesses and organizations create, deliver, and appropriate value.
Having appropriate, timely, and accurate financial information is the cornerstone of a great performance management system. This course will introduce students to the world of corporate finance and number driven financial metrics, enabling them to not only build financial reports, but also be capable of conducting a thorough analysis about the financial condition of the firm by explaining how and why results were obtained using an analytical and numerical lens of financial reporting.
In addition, this course illustrates how a Balanced Scorecard is designed and maintained through analytics about how businesses and organizations create, deliver, and appropriate value.
- Teacher: Edel Lemus