Business Technology Applications is designed to provide students with skills in computer technology and business applications in business.
The emphasis is on understanding and using integrated software with basic business applications. This course utilizes computers as a business tool through the use of database, spreadsheet, word-processing, and presentation software, along with internet research.
The student will use computing tools to understand the requirements, learn the fundamental architecture and how to operate an ecommerce site.
The final project will combine all the learning into a real case, and the students are expected to use Microsoft Word, Microsoft PowerPoint, and other tools as required/desired to product the final document.
- Teacher: Mauricio Romero
This course will introduce you to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place.
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.
- Teacher: Henry Canfield
At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. "Because it is its purpose to create a customer, any business enterprise has two - and only these two - basic functions: marketing and innovation." Peter Drucker.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value.
- Teacher: Agustin Acosta