MRKT 350: Social Media Marketing Communications (Winter "D" 2025)

This advanced course provides an in-depth exploration of the principles and applications of social media marketing. This course focuses on the strategic use of various social media platforms to achieve marketing goals.

You will learn how to create, implement, and measure effective social media marketing plans. The course covers essential topics such as identifying target audiences, crafting engaging content, and utilizing different social media channels.

By the end of the course, you will be equipped with the skills and knowledge to develop and execute successful social media marketing strategies.

MRKT 340: Digital Advertising (Winter "D" 2025)

This course is designed as an introduction to the world of digital and online advertising.  We’ll cover all the different types of digital ad units, advertising partners, processes, buying, and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you. 

This course is also designed to evaluate the delivery of marketing communications campaigns using both physical and digital tools. Through hands-on projects and case studies, students will develop the analytical acumen necessary to lead digital advertising management initiatives in dynamic marketing environments.

BUS 102: Business Administration and Management (Winter "D" 2025)

Fundamentals of Business provide an overview and understanding of the current issues and challenges facing today’s businesses, both small and large. The design of this course and its primary objective is to enable participants to improve their understanding of the basic mechanics of business operations; manufacturing, marketing and maintaining financial focus in a rapidly changing and competitive market. Students will engage in the assessment of individual organizational leadership skills and be able to more readily decide their choice of the career challenges and awards that management offers. Upon completion of this course students will recognize the fundamentals of current management practices, the changing roles of managers and the managed, future trends in worldwide management structures and activities in manufacturing and service organizations.

STAT 200: Statistics (Winter "D" 2025)

A first course in statistical methods including such topics as collecting, grouping, and presenting data; measures of central tendency, position, and variation; theoretical distributions; probability; tests of hypotheses; estimation of parameters; and two variable linear regression and correlation. Use of statistical computer software and/or a scientific calculator (capable of performing 2-variable statistics) may be required.

IB 203: Fundamentals of Foreign Trade (Winter "D" 2025)

The objective of this course is to provide students with an understanding of the principles and applications  of international  trade, so  that  students are prepared  to  face the  future  complexities of the global economy. Exploration of the basic rules and institutions of international trade focusing on the World Trade Organization. Discussion  of influential trade theories, the effect of trade on income distribution, the  implications of  tariff  imposition and the economic mechanisms and policy issues that often arise in world trade. Political economy and controversies in the theory of trade are also discussed.