Information systems have become the enabling technology for business. Businesses and organizations that are not exposed, aware, or do not use the latest applications, solutions, and IT infrastructure are compromising their current and future competitive position. This course balances theory with applications through case studies and projects that emphasize the effectiveness of organizational information systems in achieving the objectives for which the systems are designed.
Factors such as the organizational structure and information requirements are studied within the context of ethical, economic, and socio-technical factors that affect the design of systems and the processes of converting data to information, information to knowledge, and knowledge to intelligence.- Teacher: Alex Lima
This course explores the emergence and power of digital marketing for businesses, and the use of data analytics to successfully guide the journey. Data analytics can help cut costs, speed up delivery, generate forecasts, and improve outcomes for your business over time. We will explore brands that are using data-driven, strategic approaches to connect with and support their customers.
Emphasis will be placed on marketing strategies emerging from new technologies and new concepts. This course aims to arm students with a comprehensive understanding of the value of data analytics in digital marketing from both a strategic and tactical perspective.
We explore the dynamic and interactive field of digital marketing, which has evolved as an integral part of marketing strategies for acquiring and retaining customers. An introduction to the theory and practice of Internet marketing includes Internet business models, database marketing, search marketing, mobile marketing, and social media marketing. We will consider the benefits of data analytics with digital marketing tools like Google Ads, pay-per-click ads, affiliate marketing, blogging, storytelling, and popular tools for managing digital marketing.- Teacher: Arthur Lyons
This course focuses on getting across a practical basic understanding of international business, contracts, the internet and the pertinent legal issues that are raised in the real world.
- Teacher: Marcio Cots
This course provides you with the concepts of global organization practices, administrative implications of such practices on international commerce and the effect on products and services. In addition, this course emphasizes the advantages and disadvantages of several global economic theories, government policies, business strategies and organizational structures.
- Teacher: Everton Thompson
This course offers an introduction to the legal environment, which affects individuals, businesses, and business transactions. In addition to providing a general introduction to the American legal system, it focusses on specific legal topics such as contracts, maximizing purchasing power through credit, purchasing appropriate insurance, contracting, renting and owning real state.
This course focuses on getting across a practical basic understanding of international business, contracts, the internet and the pertinent legal issues that are raised in the real world.
- Teacher: Yudi Ross
Understanding human behavior at work is an essential aspect of successful management. Organizational Behavior focuses on improving productivity, quality, and assisting managers to design more positive organizations. The course is an introduction to the interaction between people, structure, and environment.
- Teacher: Mariselly Rivero
Therefore, organizations, whether multinational, transnational or global, assume that, in their principles, they consider the different types of characterizations that widely affect business, thus obtaining a greater range of information, in order to have a better finished idea about how companies are doing.
This subject has as a general objective to develop skills in future professionals to operate in the environment of International Business, capable of successfully facing the process of globalization, which is expansive, explosive and indefensible, based on an integrative, broad and creative vision of the different variables (Economic, Political, Social, Ecological, Cultural, among others) that today are paradigms in the society where it will develop in the business world.
- Teacher: Vielka Buchanan
Welcome to the "International Trade Import and Export" course! This comprehensive 8-week program is designed to provide students with a deep understanding of the dynamics and intricacies of international trade. In this course, you will explore the fundamental concepts of international trade, from trade theories and policies to practical aspects of exporting and importing. We will delve into market research, finance, regulations, and trade strategies that are essential for successful global business operations.
The course aims to equip you with the knowledge and skills required to navigate the complexities of the international trade landscape. Whether you are a business student, aspiring entrepreneur, or a professional looking to expand your knowledge in this field, this course will offer valuable insights and practical tools for engaging in global commerce. We look forward to embarking on this journey of exploration and learning with you.
- Teacher: Kemi Arosanyin