This course applies theories of microeconomics and macroeconomics to real-world scenarios. The main objective of the course is to teach students how to use analytical tools that help to gain a deep understanding of the business environment; give meaning to the strategic interactions of companies; and facilitate effective economic decision-making.
The concepts familiarize students with market structure, dynamics, and behaviors, including how producers and consumers interact with each other and shape market behaviors. Key topics include consumer theory, intertemporal decisions, market structure, low-risk decisions, externalities and market failures, economic forces, and business cycles.
Upon completion of this course, students will possess the knowledge and skills necessary to make proper judgments regarding the likely consequences of various economic events.
- Teacher: Sorin Cruceru
This course focuses on the global business environment as it relates to International Trade Import and Export. Students will engage in a comprehensive analysis of the global business environment and will have a solid understanding of the functional tools used to manage the global business landscape. Throughout the course students will apply learning skills into real-world personal and professional applications
- Teacher: Yudi Ross
This course will introduce you to the principles of marketing with a focus on the development of winning marketing strategies for any organization, large or small.
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
- Teacher: Rogerio Moreira