BUS 101: Introduction to Business (Fall "A" 2024)

This course provides you with insights on how a business is managed. There are many factors that determine a company’s success including marketing, operations, finance and leadership, to name a few.

This course will give you the basics for understanding how these different departments work independently yet are reliant on each other for a company to prosper.

MRKT 101: Principles of Marketing (Fall "A" 2024)

This course will introduce you to the marketing function of a business. Whether big or small, every company must know how to find its most likely users and then convert them into customers. The process begins with the identification of a company’s target market, eliminating members of the market who are not interested. From there, the target market is advertised to on their terms – making sure that the right people hear the right thing at the right time and in the right place.

At the conclusion of this class, you should have an understanding at the process and an understanding of how to promote. You will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth. 

At the conclusion of this class, students should be able to apply marketing concepts to create and sustain customer value.

MRKT 205: Consumer Behavior (Fall "A" 2024)

This course provides students with an understanding of consumer purchasing behavior. The study of consumer behavior takes a deeper investigation of how having (or not having) certain products affects our lives. 

This course looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. 

In this class, we will analyze major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance, making it easy to apply them outside of the classroom.

MBA 533: Human Capital Management (Fall "A" 2024)

The effective management of human capital, one of any organization's key investments, is critical to success. Clear accountability for human capital management, strong systems to support its development and growth, and an HR structure that is aligned to deliver results, differentiates world-class HR functions. This course focuses on connecting business strategy with human capital strategy, and the resulting impact on the human capital department. Topics include HR to business alignment, employment branding, managing the performance and growth of human capital, effective change management, the evolving role of the HR function and the HR professional, and successfully marketing ideas to management.

This course introduces the strategic perspective to be taken in harnessing the human Resources of an organization. More particularly, the course focuses on the strategic roles which the Human Resources function and professionals play in creating value and delivering results to their respective organizations.