The current labor market has undergone profound transformations and paradigm shifts resulting from the new rules of the game in the economic and cultural environment. In this context, strategically managing the human capital happens to occupy a strategic role in all the processes and functions that compose it.
This course prepares students to be able to understand how human resources management and employees can be core competencies for organizations as well as learning through case studies and analysis different techniques and models of diagnosis to deal with the impact on the human dimension that causes the introduction of changes in a company. What is the impact of the new economy on the work market? What does it mean to strategically manage Human Capital in a company? How are people managed to enter the organization? How is human talent developed through learning? How is human performance managed, evaluated and compensated?
The above, with the strategic purpose of establishing a sustainable advantage through the people that integrate the organization.- Teacher: Agustin Acosta
You will learn how and why a good marketing strategy should be drawn from market research and focus on providing value for the target market with the marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, you should be able to apply marketing concepts to create and sustain customer value. You will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.
- Teacher: Randy Lichtman