High performing companies use analytics solutions strategically. What do companies do? Making analytics and metrics easy for employees to use, help people within companies understand business and achieve success. A business intelligence (BI) and Analytics strategy empowers employees with the right information at the right time. The result? Insightful business knowledge with the ability to anticipate change and uncover new opportunities.
- Teacher: Jorge Betancourt
- Teacher: Miguel Molina
Marketing is the core of an operating business.
It provides the managerial focus for interfacing with customers and is the
source of intelligence about customers, competitors and environment. Marketing
focuses on the long-term relationship of a company with its customers as well
as short-run sales and profits. Managers must identify and measure consumers’ needs and wants, assess the competitive environment, select appropriate
customer targets and develop products, strategies and programs to satisfy
consumers’ needs better than competition. The world of
today even proves to be more complicated as social media and digital have
opened a bridge which helps customers and brands interact face-face. Social
Media can be a very powerful that if used correctly can propel a brand into a
growth path and generate enormous equity
- Teacher: Alberto Valls
This course will help students identify what it takes to create business value with analytics, in particular:
- Identify strong correlation between business
value and capabilities in Analytics.
- Position a company’s analytic capability against
an industry specific benchmark.
- Provide the ability to prioritize as companies
improve analytic capabilities.
- Identify the level of mastery in business
analytics by looking at: technology (tools), sources and types of data, organization
(talent and culture), business/decision processes and metrics.
- Teacher: Miguel Molina