This course explores the emergence and power of digital marketing for businesses, and the use of data analytics to successfully guide the journey. Data analytics can help cut costs, speed up delivery, generate forecasts, and improve outcomes for your business over time. We will explore brands that are using data-driven, strategic approaches to connect with and support their customers.
Emphasis will be placed on marketing strategies emerging from new technologies and new concepts. This course aims to arm students with a comprehensive understanding of the value of data analytics in digital marketing from both a strategic and tactical perspective.
We explore the dynamic and interactive field of digital marketing, which has evolved as an integral part of marketing strategies for acquiring and retaining customers. An introduction to the theory and practice of Internet marketing includes Internet business models, database marketing, search marketing, mobile marketing, and social media marketing. We will consider the benefits of data analytics with digital marketing tools like Google Ads, pay-per-click ads, affiliate marketing, blogging, storytelling, and popular tools for managing digital marketing.- Teacher: Agustin Acosta