Marketing II expands upon how marketing impacts the American economic system as well as the international economy. Students will explore marketing issues such as the identification of market opportunities and competitive strategies; the development of marketing policies and programs to build brand preference and customer loyalty; and solving market-oriented problems. Marketing II students will also study special markets, marketing research, packaging and labeling, marketing of services, product promotion, and marketing management. Marketing II will focus on planning and managing winning marketing strategies for any organization, large or small. Students will learn how and why a good marketing strategy should be drawn from market research that focuses on providing value for a target market with a specific marketing mix: product, place (distribution), promotion and price.
At the conclusion of this class, students should be able to apply marketing concepts to create and sustain customer value. Students will work in a collaborative environment to develop good marketing strategies and marketing plans to achieve maximum profit and organizational growth.- Teacher: John Garzaniti